Neelkanth Infra Mining Limited
Timeframe
3 weeks
Roles
New user flow
New Information Architecture
Redesigning of the whole website
Link
Launching Soon
For the redesign of the Neelkanth Infra Mining Limited website, I was provided with a comprehensive set of resources, including images, videos, and an existing site map. With these materials in hand, my primary focus was on improving the User Flow, developing a new Information Architecture, and creating wireframes that would align with the desired modern aesthetic. This approach ensured a seamless transition from the old design while enhancing the overall user experience.
Finding Refrences
I drew inspiration from various sources, including industry-standard practices for mining company websites, corporate social responsibility guidelines, contemporary web design trends, and materials from mining equipment manufacturers. These influences shaped the website's design, content, and emphasis on sustainability and community engagement.
Why focus on trust and credibility?
The focus on trust, emphasized by messaging and visuals, builds confidence in Neelkanth’s expertise and reliability, crucial for attracting clients and investors.
Why use a professional, minimalistic design?
The clean design reflects Neelkanth’s modern professionalism, enhancing communication and focusing attention on key services and achievements.
Why emphasize the working process with icons and visuals?
Clear icons and visuals make the complex mining process more accessible, helping users quickly understand Neelkanth’s capabilities and expertise.
THE RIDDLE OF WHY
CRAFTING THE PATH
*Please click on the image for clarity
MAPPING THE MAZE
*Please click on the image for clarity
BREAKDOWN
OF THE PROJECT
The Design Language
COLOR
THEORY
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Satin Sheen Gold: Represents the brand’s premium quality and heritage, symbolizing success, luxury, and reliability. It helps convey a sense of trust and establishes the company as a leader in its industry.
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Pacific Cyan: Adds a fresh, modern touch to the design, evoking feelings of innovation, clarity, and calmness. This color contrasts well with gold, creating a dynamic yet balanced visual appeal.
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White: Ensures a clean, minimalist look that emphasizes clarity and professionalism. It enhances readability and gives the website an open, spacious feel, making the interface user-friendly.
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Black: Used to convey sophistication, strength, and elegance. It adds depth and creates a bold contrast with the other colors, making key elements stand out while maintaining a sleek and polished appearance.
White
#FFFFFF
#000000
Black
#cba135
Satin Sheen Gold
#0492C2
Pacific Cyan
DM SERIF
DISPLAY
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789
Aa
OPEN
SANS
PROTOTYPING
THE
VISION
The wireframes I created served as a blueprint for the website's design, helping visualize the layout and structure of each page. They prioritized user experience by focusing on navigation, content placement, and interactive features, enabling clear communication of my design intentions to stakeholders. Additionally, the wireframes provided a foundation for further refinement, facilitating iterations before moving into high-fidelity mockups. Overall, they were essential in translating conceptual ideas into a functional and user-friendly interface.
SHORTCOMINGS
THAT CAME
ALONG
THE WAY
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Complex Content Structure: Simplifying and restructuring the existing content into a more intuitive format was more challenging than anticipated.
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Brand Alignment Issues: Ensuring the new design perfectly aligned with the company’s branding while modernizing the look required multiple iterations.
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Balancing Aesthetics and Functionality: Integrating interactive features like hover-activated videos without compromising the site's performance and user experience posed a technical challenge.
COMPONENT
LIBRARY
LOOPHOLES IN THE PREVIOUS DESIGN
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Cluttered Information Architecture: Poor organization made navigating and finding relevant information difficult for users.
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Limited Interactivity: The design lacked engaging features, such as interactive galleries or product videos, reducing user engagement.
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Outdated Visual Design: The design lacked modern aesthetics and didn’t reflect the brand’s professionalism.
Next Project
THE RUSH
HOUR
When I worked on the Neelkanth project, I moved quickly through creating wireframes and refining the user flow. With a set of resources like images, videos, and the site map already provided, I focused on modernizing the design while ensuring a professional look. My main goal was to make the navigation more intuitive and improve the user experience, working fast to meet deadlines while aligning with the company's vision for a polished and functional website.
WHEN THE PRESSURE PEAKED
During the Neelkanth project, I panicked when I realized the deadline was approaching faster than expected, and I still had several key elements to refine. The pressure of ensuring the design was both modern and aligned with the company's vision, while juggling the wireframes and user flow improvements, made me feel overwhelmed. I worried that I wouldn’t have enough time to polish everything to the standard I envisioned.
